Top 20 best free things to do in London (2025)

London is often seen as one of the most expensive cities in the world, but beneath its polished surface lies a treasure trove of experiences that won't cost you a thing. Whether you're a tourist on a budget or a local looking to enjoy the capital’s charm without breaking the bank, London offers many free attractions, cultural experiences, and historic landmarks. From world-class museums to royal parks, vibrant street art to historic architecture, this guide covers the top free things to do in London—perfect for planning a budget-friendly day out.

1. Explore the British Museum

The British Museum is one of the most iconic cultural institutions in the world—and it's completely free. Home to over eight million artifacts, the museum offers insight into human history, art, and culture. Don’t miss the Rosetta Stone, the Egyptian mummies, and the Elgin Marbles.

Location: Great Russell Street, WC1B 3DG
Opening Hours: Daily from 10:00 AM to 5:30 PM

2. Stroll Through Hyde Park

One of the largest royal parks in London, Hyde Park is a lush oasis in the heart of the city. Whether picnicking by the Serpentine Lake, attending Speaker’s Corner, or just enjoying a long walk, this green space is ideal for unwinding without spending a penny.

Top Tip: Look for the Princess Diana Memorial Fountain and the rose garden.

3. Visit the National Gallery

The National Gallery houses an extraordinary collection of Western European paintings in Trafalgar Square. See masterpieces by Van Gogh, da Vinci, and Turner—all for free. The gallery also offers free guided tours and audio guides.

Location: Trafalgar Square, WC2N 5DN
Opening Hours: 10:00 AM to 6:00 PM daily

4. Take a Walk Along the South Bank

The South Bank of the River Thames offers spectacular views of landmarks like the London Eye, Big Ben, and St. Paul’s Cathedral. It’s also a cultural hub, home to street performers, art installations, and local markets.

Start your walk at Tower Bridge and continue past Borough Market, Shakespeare’s Globe, and the Tate Modern, ending at Westminster Bridge.

5. Discover Street Art in Shoreditch

Shoreditch is a haven for urban artists and a walking gallery of vibrant, ever-changing street art. Stroll down Brick Lane and the surrounding alleys to find works by renowned artists like Banksy and local creators.

Best Streets to Explore: Redchurch Street, Hanbury Street, and Fashion Street.

6. Step into History at the Museum of London

The Museum of London tells the fascinating story of the capital from prehistoric times through the Roman era, medieval London, and the modern metropolis. It’s an essential stop for history lovers.

Location: 150 London Wall, EC2Y 5HN
Opening Hours: 10:00 AM – 5:00 PM daily

7. Watch the Changing of the Guard

Witness British pageantry at its finest at the Changing of the Guard outside Buckingham Palace. This iconic ceremony occurs several times weekly and is entirely free to watch. Arrive early to secure a good viewing spot.

Time: 11:00 AM on scheduled days (check online for exact dates)
Location: Buckingham Palace, SW1A 1AA

8. Visit the Tate Modern

Housed in a converted power station, the Tate Modern features modern and contemporary art from Picasso to Hockney. The permanent collection is free to view, and the views from the Blavatnik Building's terrace are stunning.

Location: Bankside, SE1 9TG
Opening Hours: Sunday – Thursday 10:00 AM to 6:00 PM, Friday – Saturday until 10:00 PM

9. Wander Through Covent Garden

Covent Garden is bursting with energy and colour. While shopping and dining here isn’t free, the area is full of free street performances, art displays, and cultural moments that capture the spirit of central London.

Don’t Miss: The Apple Market, Royal Opera House Piazza, and live acts on the West Piazza.

10. Marvel at the Views from Sky Garden

For panoramic views of the London skyline without paying for a ticket, book a free visit to the Sky Garden on the 43rd floor of the Walkie Talkie building. The indoor garden, open-air terrace, and viewing platform offer stunning photo opportunities.

Location: 20 Fenchurch Street, EC3M 8AF
Booking: Free but must be reserved online in advance

11. Explore Greenwich and the Royal Observatory Grounds

Greenwich is a UNESCO World Heritage Site packed with historic charm. While entry to the Royal Observatory is paid, you can explore the grounds, Greenwich Park, and the Prime Meridian Line for free.

Highlights: National Maritime Museum (free), Queen’s House, and panoramic views of London from the park.

12. Visit the Victoria and Albert Museum

A celebration of art and design, the V&A Museum in South Kensington houses everything from fashion to photography, ceramics, furniture, and jewellery. It’s both educational and beautiful, with ever-changing exhibitions and collections.

Location: Cromwell Road, SW7 2RL
Opening Hours: 10:00 AM – 5:45 PM daily

13. Relax at Hampstead Heath

For breathtaking city views, wild swimming, and peaceful woodlands, head to Hampstead Heath. Climb Parliament Hill for a postcard-worthy skyline view or stroll through Kenwood House grounds, which are also free to enter.

Perfect for: Nature lovers, families, and outdoor picnics.

14. Tour the Science Museum

One of London’s most engaging museums for kids and adults, the Science Museum features interactive exhibits, space exploration, and engineering marvels—all free.

Location: Exhibition Road, SW7 2DD
Opening Hours: 10:00 AM to 6:00 PM daily

15. Enjoy the Serene Kyoto Garden in Holland Park

Tucked away in Holland Park, the Kyoto Garden is a hidden gem that brings a piece of Japan to London. With koi ponds, waterfalls, and perfectly manicured landscapes, it's the perfect spot to unwind in nature.

Address: Ilchester Place, W8 6LU

16. Walk Across Tower Bridge

One of London's most iconic structures, Tower Bridge, is a must-see. While the exhibition inside is ticketed, walking across the bridge and enjoying the architectural grandeur is free.

Pro Tip: Come at sunset for breathtaking views of the River Thames.

17. See Iconic Landmarks from Westminster Bridge

Stand on Westminster Bridge for one of the best free photo ops in the city—Big Ben, the Houses of Parliament, and the London Eye all within view. It’s an ideal spot to start or end a riverside walk.

18. Visit Leadenhall Market

Step into the magical world of Leadenhall Market, a historic covered marketplace in the City of London. Its beautiful Victorian architecture made it a filming location for Harry Potter, and it’s a lovely place to browse or admire without spending anything.

Location: Gracechurch Street, EC3V 1LT

19. Browse the Markets

London’s markets are bustling with energy, culture, and colour. Even if you don’t plan to shop, they’re excellent for people-watching and soaking up the local atmosphere.

Best Free Markets to Visit:

• Borough Market – Great for food lovers (Southwark)
• Portobello Road Market – Antique and vintage heaven (Notting Hill)
• Camden Market – Edgy fashion, street food, and music culture

20. Explore the Barbican Conservatory (Sundays Only)

A hidden tropical garden in the middle of the city, the Barbican Conservatory is free to visit on Sundays and select bank holidays. Home to over 2,000 species of plants, it’s a surprising oasis inside one of London’s most iconic brutalist buildings.

Booking: Free, but reservations required via the Barbican website
Address: Silk Street, EC2Y 8DS

Enjoy London Without Opening Your Wallet

London proves that world-class experiences don’t always come with a price tag. From artistic treasures and historic sites to beautiful parks and street performances, there’s no shortage of free ways to enjoy this incredible city. Whether you're planning a short stay or want to explore more of London without spending, the activities listed here guarantee a rewarding and budget-friendly adventure.

Explore London’s Best Free Attractions with JAF Executive Travels

Visiting London’s top free attractions becomes even more enjoyable when you travel in comfort, style, and ease—exactly what JAF Executive Travels offers. Whether heading to the British Museum, strolling through Hyde Park, or catching the stunning views from Sky Garden, our professional chauffeur service in London ensures your day runs smoothly without the hassle of public transport or parking concerns.

JAF Executive Travels specializes in bespoke city tours and private business transfers, allowing you to explore iconic locations like Shoreditch, South Bank, and Greenwich at your own pace. With knowledgeable drivers familiar with every corner of London, we help you create the perfect itinerary, maximizing your time and covering more ground efficiently.

Whether you're visiting solo, with a partner, or as a group, our fleet includes luxury Mercedes S-Class, E-Class, V-Class & EQV, Range Rover, Rolls-Royce, BMW i7, and eco-friendly electric Class and spacious minibuses tailored to your needs. Plus, with door-to-door pick-up and drop-off, you’ll enjoy a stress-free experience as you discover the capital's rich culture, history, and beauty, entirely on your schedule. Choose JAF Executive Travels for a seamless, personalized London experience, and make the most of the city's best free attractions in true executive comfort.